Use Location-Based Mobile Marketing Services to Reach Local. Have you ever used your phone to find a place to grab a drink or dine while in an unfamiliar neighborhood? If you have, than you’ve used location-based services. This is a clever kind of mobile marketing that allows businesses to target local consumers. A location-based mobile marketing service allows small businesses to attract random passerbys by serving them with information about their business through search. Location-based mobile marketing is a powerful strategy that’s not only affordable, but also easy to do.
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USE LOCATION-BASED MOBILE MARKETING SERVICES TO REACH LOCAL
Any mobile strategy should begin with your company’s website. Content you post on your business site and associated social pages should be able to be consumed on various mobile devices. Why? Because web content recognized by Google’s search engine (which rewards mobile-friendly content!) will put your location on the map.
Start with the basics; make sure web content related to your business is correct and in order on search engines as well as on your company’s website. For example, your locations, hours of operation, products and/or menu items, parking instructions, etc. should all be easily searchable from a mobile device. When consumers use the web to search for information, they have a better chance of seeing your website if it’s correctly configured for mobile.
Another key component of a successful location-based mobile strategy is reviews. In addition to being the simplest marketing you can do, establishments with overwhelmingly positive reviews on Yelp and other mobile-first sites are proven to garner more business than those that do not. Don’t be afraid to ask satisfied customers to review your business, offer an incentive in exchange for their review. A special discount for customers who leave reviews provides for repeat business and a healthy digital reputation.
Small business owners must consider the impact that mobile marketing can have on sales and brand perception. A successful mobile strategy, one that incorporates location-based marketing services to reach a local audience, will reap major rewards.
